Discount for NAIPRA members
from Ronnie Caplan, Executive Producer
Breakthrough Meetings & Events Inc.

Dear fellow NAIPRA members,

To recognize my brand new membership in the North American Assoc. of Independent Public Relations Agencies, I would like to extend a personal greeting to all of you, along with a substantial discount on production for your next event.

Here's a bit about Breakthrough Meetings & Events Inc.:

I look forward to working with you all.

Presenting some EXCEPTIONAL, NEW optional enhancements to offer your corporate clients...!!!

Breakthrough Meetings & Events Inc. has fast become one of Canada's most creative and preeminent event management/production companies, with a prolific list of notable and flawlessly executed North American-wide projects to their credit.

Breakthrough Meetings & Events Inc. has been busy producing some excellent Media Launches, Openings, Awards shows, conferences, trade shows, parties, & events in NYC, Banff, Las Vegas, San Francisco, Montreal, Atlanta, Puerto Rico...and of course, right here in Toronto, where we're based...now, our clients are taking us even further afield around North America and Europe — we're expanding geographically, and especially creatively!

This progressive & dynamic company is especially renowned for their unique concepts, proving time and again how extremely adept they are at designing and producing unsurpassed, impeccable Live Events.

Ronnie Caplan, the company's Executive Producer, attributes its success to achieving the elusive harmony of coordination, creativity, and strong commitment to client goals.

"We sometimes amaze even ourselves, by constantly coming up with that one inspired twist, that one stimulating viewpoint that turns the heads of even the most jaded audiences.

All of our concepts & designs reflect the message. Our events are knowing and reactive; they encourage involvement and enquiry." We have proven concepts that will blow away your audience, no matter what they've seen or experienced in the past...especially a product called MEGAprojections, which must be seen to be believed (both indoor and outdoor!)...AND, TRADESHOW RADIO — AN INTERACTIVE RADIO STATION BROADCASTING STRAIGHT FROM THE FLOOR...a tremendous new PROFIT CENTER" with exhibitors paying for advertising "spots"!

We would very much appreciate the opportunity of talking to you and/or the person(s) responsible for any upcoming press conferences, launches, openings, meetings or live events you may be planning.

We handle all production of theming, concepts, promotions, live elements & entertainment injections, staging, multimedia, logistics and more. ALL OVER THE WORLD.

WE ARE ESPECIALLY PROUD TO OFFER YOU OUR PROPRIETARY ENTERTAINMENT CONCEPTS AND VISIONS!!!

Please let me know when it might be a convenient time to call you to follow up —
I look forward to the distinct possibility of working with you and your team on producing the BEST LIVE EVENTS your audiences have ever experienced!

Thank you.

Sincerely yours,

Ronnie Caplan, Executive Producer
Breakthrough Meetings & Events Inc.
Phone: 905.889.9404
Fax: 905.889.9025
E-Communication: break404@rogers.com

passion strategy vision persuasion

Breakthrough Meetings & Events Inc. has been producing all types of corporate events for the last 15 years.

WE ARE VERY PROUD OF OUR WORK WITH PR FIRMS AND ADVERTISING AGENCIES, WHO TYPICALLY SUB-CONTRACT THE PRODUCTION DUTIES FOR THEIR CLIENTS' LIVE EVENTS — PRODUCT LAUNCHES ARE DRAMATIZED IN MEANINGFUL WAYS THAT TRANSLATE INTO MOTIVATION AND SOLID SALES MOMENTUM, WHILE PRESS CONFERENCES AND MEDIA BRIEFINGS ARE ORGANIZED TO ATTRACT ATTENTION, AND GARNER POSITIVE EXPOSURE, GENERATING BOTH EXCELLENT PHOTO OPPORTUNITIES AND A WORTHWHILE STORY.

We are especially reknown for our talent with Awards Shows, producing authentic, showbiz atmospheres that bring everyone in attendance to a high level of excitement, while making each recipient proud of his or her achievement.

We guarantee a slick and entertaining presentation — from set design and flawless multimedia, to sound-scaping and lighting, we will definitely evoke emotional responses from your audience — with musical stings injecting drama and excitement, prepared and rehearsed MCs and presenters feeling comfortable up onstage, bang-on cues, motivating Opening Modules & animations, special FX and a few surprises — all elements are cued to a great script, providing a tight, seamless and energetic flow!

This is part of a press release that we sent out when we were awarded the Canadian 2000 Marketing Awards (Canadian version of Clios):

FOR IMMEDIATE RELEASE

Breakthrough Meetings & Events Inc., on the heels of their wildly successful, 3rd consecutive year producing the Canadian Marketing Association's RSVP Awards in Toronto, has just been given the production reins to the most celebrated advertising award show in Canada, the 2000 Marketing Awards. The 2000 Marketing Awards are presented by Marketing Magazine, Canada's leading publication for the advertising and marketing industries.

Breakthrough Meetings & Events has fast become one of Canada's most creative and preeminent event management /production companies, with a prolific list of exceptional, flawlessly-executed North American-wide projects to their credit.

Additional recent inclusions to these Awards production credits include the Golden Marble Awards in Manhattan, NYC (recognizing excellence in advertising directed to children), as well as numerous corporate awards galas for the likes of Bell Canada, Eaton's, Hudson's Bay Company, Sandals Resorts and most recently, a series of Awards Presentations for HFC Financial (in NYC, Puerto Rico and San Francisco).

The secret of Breakthrough's success?

Ronnie Caplan, the company's Executive Producer, attributes it to achieving the elusive harmony of coordination, creativity, and strong commitment to client goals. He synopsizes the process as follows:

"We sometimes amaze even ourselves, by constantly coming up with that one inspired twist, the one stimulating viewpoint that turns the heads of even the most jaded audiences. There are many companies that can execute an event, but there a very few companies that can deliver a great event!"

"We're pleased to have Breakthrough Events on board as our producer this year," says Mike Fenton, Director of Events for Marketing Magazine and Director of the 2000 Marketing Awards. "This year's 78th edition of the Awards will see a number of significant changes, including our first ever event at Roy Thomson Hall. It was important for us to have an experienced organization in charge of the overall creative and technical production of the Awards Show."

For more information, please contact:
Ronnie Caplan, Executive Producer
Breakthrough Meetings & Events Inc.
Phone: (905) 889-9404
Fax: (905) 889-9025
E-Mail: break404@rogers.com

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