Managing Partner, Emerald Partners
Author, The Practice of Public Relations
used to be common for press to accept lunches and drinks from
pr people. Now they won't even accept coffee. What gives?
least of all an “objective” journalist, wants
to appear compromised. So some news organizations —
The Wall Street Journal for one longstanding example
— have policies that prohibit reporters from accepting
anything, including meals. But many others do not. And there
are still many reporters who don’t mind you picking
up the tab. You should always offer to pay, especially, if
you’re the one doing the inviting. But if the reporter
insists, don’t make a federal case out of it. Common
sense ought to prevail.
I give an idea to new business client in hopes of getting
that client, what rights do I have to get the idea back if
they give the account to someone else?
few. This happens all the time. Every time you part with an
idea, you stand at risk of someone grabbing and adopting it
as theirs. Often, that’s the price one pays for pitching
business. Occasionally, clients pay for solicited presentations.
But not always. So if you’re worried about theft of
your ideas, then don’t offer them up until the client’s
name is on the dotted line. The risk, of course, is that if
you fail to deliver those “spec ideas” –
the client fails to deliver his signature on your contract.