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Need
Business? Here are 14 questions to help you determine if your "suspect"
is a "prospect."
By Laura Link Maggio, APR
Prospective clients like to ask independent consultants to describe
what we do. too often we get excited about our services and describing
them that we don't get enough real information about the potential
client's needs. Here are some questions to help you qualify the
business:
- How
do you publicize your business now?
- What
portion of your marketing is made up of advertising and PR?
- Have
you ever been profiled in the media? Interviewed on camera? What
were the results?
- What
are your goals for the next year, three years, five years?
- If
you had a magic wand what would you change about your business?
Why?
- Have
you wished your publicity efforts would do more? Explain.
- What
is going well? What needs improvement?
- Do
you communicate regularly with customers in ways that foster repeat
sales and referrals?
- Have
you taken time recently to define your audiences and your key
messages?
- Are
you sure your marketing literature is relevant to your audiences,
reflects your key messages and has a consistent look, feel and
style?
- Does
your sales literature clearly state your product's or service's
benefits as well as features?
- Are
you satisfied with the results of your lead-generation mailings?
- Do
you respond to inquiries with letters that drive action?
- Does
your public relations program foster company "champions"
who will help sell your products?
Laura Link Maggio, APR
President and Strategist
Strategy-LINK Public Relations
Offering strategic communications planning, marketing, publicity
and public relations services
www.strategylinkpr.com
11250 Old St. Augustine Road
Suite 15-245
Jacksonville, FL 32257
phone 904.619.4768
fax 904.619.4769
mobile 904.635-3295
laura@strategylinkpr.com
AOL Instant Messenger: lauralinkapr
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